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Strategic Management CA IPCC

Duration
30 hrs
Categories
Professional Courses - C.A. , C.S.
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CA IPCC Strategic Management By Shiva Tayal. These are free Sample classes for students to learn some concepts. Please subscribe and enjoy the benefits.


Section A : Information Technology

  • Chapter 1 Introduction to Computers
  • Chapter 2 Data Storage, Retrieval and Data Base Management Systems
  • Chapter 3 Computer Networks & Network Security
  • Chapter 4 Internet and Other Technologies
  • Chapter 5 Introduction to Flow charting
  • Chapter 6 Decision Table



Section B : Strategic Management

  • Chapter 1 Business Environment
  • Chapter 2 Business Policy and Strategic Management
  • Chapter 3 Strategic Analysis
  • Chapter 4 Strategic Planning
  • Chapter 5 Formulation of Functional Strategy
  • Chapter 6 Strategy Implementation and Control
  • Chapter 7 Reaching Strategic Edge

1: POLICY & BUSINESS POLICY

Policy: A principle or rule to guide the decisions & achieve

stated objectives

Business Policy: Study of

  • Responsibility of senior management
  •  Crucial problem that affect success in the enterprise
  • Decisions that determine the directions of organisation


Business Process is set of logically related tasks in order to

achieve outcome of value for customer.

The keys in definition

  • Fundamental [what are they & their work]
  • Radical, [root cause of problem & change that]
  • Dramatic, [incremental growth to achieve quantum
  • Processes, [re look & replace with new]
  • Tasks. [tasks are important, but mainly completion]

2: MANAGEMENTS

Definition : Getting the things done effectively & efficiently

through & with people (or) Mobilization and utilization of

the resources [physical, human and needed] in a judicious

manner


MARKETING STRATEGY FORMULATION

is what you do to reach people, as you are a company for

rendering services for them.

Main aim: with limited sources increase sales with

sustainable competitive advantage.

Techniques:

Social, Augmented, Direct, Relationship, Person, Differential,

De-marketing, Place, Services, Organisation

Marketing Process:

  • Segmenting
  • Targeting
  • Positioning

3: STRATEGY

Definition : A unified, comprehensive & integrated plan designed to assure that the basic objective of the business are achieved.

Strategy is partly proactive and partly reactive

Proactive – It is framed from the past experience of

business

Reactive – It is modified or changed with the changes takes

place in the environment


4: dynamic of competitive strategy

  • Strengths & Weakness
  • Implementing
  • Factors
  • Opportunities & Threats
  • Competitive
  • Strategy

Competitive Strategy is not only dependent on their own strategy but also on the strategy’s of competitors.


5: STRATEGIC MANAGEMENT

Definition : Managerial process of forming VOICE

  • Tasks
  • Importance
  • Develops

6: DECISION MAKING

Dimensions in Strategic Issues


7: STRATEGIC MANAGEMENT MODEL

Strategy formulation: Setting vision, mission

  •  Performing External, Internal audit
  •  Establish long-term objectives

8: VISION, MISSION, GOALS & OBJECTIVES

VISION: Desirable future of the organization (where we want

to go?)

Elements of Strategic Vision:

  •  Mission Statement
  •  LT course of action
  •  Communication of vision

9: STRATEGIC LEVELS IN ORGANISATION

Corporate Level: Controlled by top level management

  • Sets visions, mission, goals and objectives

  •  Allocate the resources among different business

10: BUILDING A STRATEGY – SUPPORTIVE CORPORATE CULTURE


Changing in Problem culture:

  • Step 1: Identify facts of present culture
  • Step 2: Specify new actions
  • Step 3: Talk openly about problems
  • Step 4: Follow with visible force able actions.


Curriculum for the Course
Lecture 1 Free Preview 46:51
Lecture 2 Free Preview 49:37
Lecture 1 Free Preview 27:43
Lecture 2 Free Preview 16:37
Lecture 3 Free Preview 21:19
Lecture 4 Free Preview 14:51
Lecture 5 Free Preview 04:39
Lecture 1 Free Preview 17:39
Lecture 2 Free Preview 19:48
Lecture 3 Free Preview 11:17
Lecture 4 Free Preview 11:56
Lecture 5 Free Preview 20:42
Lecture 6 Free Preview 18:27
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